timdej.com

Your team is busy.
Your numbers aren’t moving.

I fix that. With impact in weeks, not years. tailored for Owners, investors and PE-backed CEOs.

Tell me what isn't working See when to call
Tim de Jardine

I’m Tim de Jardine.

20 years building consumer products, as a founder and a 3x CPO. Owners and investors call when the business should be moving and isn’t. The products I’ve shipped have been used by hundreds of millions of people.

More about how I work

People usually get in touch when something like this is going on.

  • You bought the business because the app could be so much better. A year later, it isn't.
  • Growth has flatlined and your leadership team can't agree why.
  • You've got the customers and the distribution. The app looks like it's from 2015.
  • You hired more people and added more process. Output went down (it usually does).
  • You're about to replace your head of product. Get a second opinion first. It's a lot cheaper than a bad hire.
  • Everyone says AI will change your business. Nobody's shown you where.

If any of that sounds familiar, book a call

Selected results

  • Booking.comYoY mobile conversion, in a €1B+ channel
    +300%
  • SportCityPE-backed gym chain. Churn. Two #1 Dutch fitness apps.
    32% → 11%
  • Read Me StoriesChildren's reading subscription. 21% paid conversion. #1 in 80+ countries.
    0 → 5M
  • ATHLEAN-XUsers. Top-5 US fitness app. 38K five-star reviews.
    0 → 2M
  • CoinMartCrypto app. Funded-account conversion after a 90-day relaunch.
    20% → 55%
  • NuriBitcoin neobank. Activated and funded accounts after a product refocus.
    +25%

How I work.

A few weeks of the right focus will beat “process” and theatre anywhere.

  • Outcomes, not hours. I work best when the focus is on results.
  • Intensity over duration. Higher intensity in shorter bursts tends to beat long drawn out medocrity
  • Firm decisions. Use data to guide and If your roadmap is wrong, I'll say so.
  • Ship something this week. Not next quarter. Focus on immediate impact

See how I work

Ways to work together

  • For CEOs and owners · 4–12 weeks

    Product & Growth Reset

    Growth's stalled and you know it. I work out why. Then we ship the fix.

  • For investors and PE · before or after the deal

    Portfolio Value Creation

    Before or after the deal. I'll tell you what's broken in the product and what it'll take to fix. I'll also say which initiatives to end.

  • For owners with distribution, capital or an audience

    0→1 Venture Build

    You've got the audience, the distribution or the cash. I turn it into a working product and get it to market.

If you already know what’s wrong

Tell me what you want to fix.

Book a call

Not sure if your product team is the problem?

Check in 2 minutes. Ship or Theatre? shows how much of their work is real. The Org Razor shows if the team's too big.

Ship or Theatre? Org Razor