Tim de Jardine.

Your team is busy.
Your numbers aren’t moving.

I fix that. Short, focused engagements for owners, investors, and PE-backed CEOs.

Tell me what isn't working When to call me
Tim de Jardine

I’m Tim de Jardine.

20 years building consumer products, as a founder and a 3x CPO. Owners and investors bring me in when a business should be moving faster than it is. I take on a small number of challenges a year. Products used by hundreds of millions.

More about how I work

If any of these sound familiar,
we should talk.

  • You bought the business because the app could be so much better. A year later, it isn't.
  • Growth has flatlined and your leadership team can't agree why.
  • You've got the customers and the distribution. The app looks like it's from 2015.
  • You hired more people and added more process. Output went down (it usually does).
  • You're about to replace your head of product. Get a second opinion first. It's a lot cheaper than a bad hire.
  • Everyone says AI will change your business. Nobody's shown you where.

Sound like you? Book a call

Some results.

  • Booking.comYoY mobile conversion, in a €1B+ channel
    +300%
  • PE-backed gym chainChurn. Conversion +20%. App rating 36% → 90%. Top-10 in Europe.
    32% → 11%
  • Read Me StoriesChildren's reading subscription. 21% paid conversion. #1 in 80+ countries.
    0 → 5M
  • ATHLEAN-XUsers. Top-5 US fitness app. 38K five-star reviews.
    0 → 2M
  • Two fintech turnaroundsDoubled sign-up conversion at a crypto app and a neobank.
    +100%
  • Fintech, failed launchTo turn it around
    90 days

How I work.

A few weeks of the right focus will beat “process” and theatre anywhere.

  • Outcomes, not hours.You're paying for results, not my time.
  • Intensity over duration.Focused bursts where everyone knows the clock is ticking.
  • Firm decisions.If your roadmap is wrong, I'll say so.
  • Ship something this week.Not next quarter.

See how I work

Three ways in.
All short.

  • For CEOs and owners · 4–12 weeks

    Product & Growth Reset

    Growth's stalled and you know it. I work out why, we make the call, then we ship the fix. No six-month strategy phase.

    Diagnose → Decide → Execute
  • For investors and PE · before or after the deal

    Portfolio Value Creation

    Before or after the deal. I'll tell you what's broken in the product, what it'll take to fix, and which "initiatives" to kill.

    Diligence → Value plan → Delivery
  • For owners with distribution, capital or an audience

    0→1 Venture Build

    You've got the audience, the distribution or the cash. Most startups would kill for that. I turn it into a working product and get it to market.

    Opportunity → Product → Market

Already know what’s wrong?

Tell me what you're trying to fix.

Book a call

Not sure if your product team is the problem?

Check in 2 minutes. Ship or Theatre? shows how much of their work is real. The Org Razor shows if the team's too big.

Ship or Theatre? Org Razor